Find Your Awesome with Zach Messler
“Do what you think is the right thing and then you are not afraid of the repercussions—good or bad—that’s the key to the universe.”
- Zach Messler
Zach Messler spent 20 years focused on product marketing for business-to-business tech, teaching non-technical sales pros to explain complex software to executive buyers. And, it’s where he came up with a simple methodology that makes your message clear, compelling, and convincing. About a year ago, he left the corporate world for good so he could help more people. Today, he helps entrepreneurs know what to say and how to say it so they can make a bigger impact on the world…and their wallets.
“If you have a message to share that’s one thing, all you gotta do is make sure you have it right up front and right at the end. And everything in the middle… if you make people feel great at the beginning and make them feel great at the end, it doesn’t really even matter what you say.”
- Zach Messler
Ever wonder what the keys to the universe are? This week’s guest shares his answer to that question. (It came to him in the middle of the night.) He also discusses the communication tools he developed to help people get their message across to others, including the two types of messages there are and how using the wrong one at the wrong time can lose the connection with your audience. If you’ve ever had questions about how to better frame your messaging, listen up.
“When it comes to messaging, one of the biggest mistakes that I see people make is they focus in on their own stuff.”
- Zach Messler
Find Zach online at:
https://zachmessler.com
He’s on LinkedIn at:
https://www.linkedin.com/in/zachmessler/
His new Facebook group is at:
https://www.facebook.com/groups/killermessage/
Music:
bensound.com